Attracting Million Dollar Homebuyers

Luxury community’s developer

Background

This luxury residential developer was a long term traditional marketing client during the years prior to the Internet. We worked with them on building and growing 23 different neighborhood websites.

Issue

Finding and reaching the right target market for million-dollar homes proved very difficult.

Solution

Our team presented a plan to hold an exclusive event to showcase the homes. Using a multi-prong approach, we developed email promotions to luxury home realtors, social media posts, pay-per-click advertising, stories in the real estate section of a local newspaper (print and online).

Success

The plan worked so well that the event was standing-room-only which resulted in increased interest and sales in this luxury development.

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