81% of Americans say they go online on a daily basis, according to Pew Research
Digital marketing uses all the same marketing principles as traditional marketing, just more affordable, faster, with higher ROI and trackable. But, it’s still all about connecting with your audience. You need to start with a solid foundation; which is a professionally-written and well-designed website. Then, you need to reach your audience where they are. From email marketing, social media posts, online advertising, blogs, and listing in local directories; the goal is to find the best, most affordable path to more leads.
Most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your prospects are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways......
1. Content to keep them updated with industry news, the problems they're facing, and how you solve those problems......
2. Social media to share that content and then engage with them as friends and followers......
3. Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you've written about......
4. Advertising to drive paid traffic to your website, where people can see your offers......
5. And email marketing to follow up with your customers and prospects to be sure they keep your business top-of-mind.
When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it's as simple as learning and integrating one digital marketing tactic at a time.
