GOOGLE’S PLAN TO PROTECT ONLINE PRIVACY
It all starts with the removal of third-party cookies
Third-party cookies (as opposed to HTTP and 1st. party cookies) have been in use for over 25 years to help advertisers (this includes many small businesses who advertise locally) target their advertising and learn more about what customers are doing on the web. We’re sure you’ve been surprised to see ads pop up in various places after you have searched for a particular item online. These are the result of third-party cookies that are tracking our online journey.
Google has third party cookies installed on millions of websites, each feeding data about users back to Google, which in turn powers the advertising machine, a massive part of Google’s business.
Third-party cookies enable us to do:
Personalized ad targeting
Social buttons posting
Third-party services placing (such as chatbot)
Impressions measuring to user actions