Even if your business belongs to a relatively remote niche, fierce competition for visitors and readers still exists. However, high quality content will engage and retain those readers. You may be asking yourself, “How can good content keep visitors on my site?”
The most common answer is that people are more likely to read and share your content if it provides value to them. In other words, the secret is to discover what your visitors want– and then give it to them.
Small business website content can – and should – promote ideas, discussion and interest in your industry, blog, or business. More importantly your content should answer questions readers may have and offer them information that they find useful. Delivering relevant content to your target demographic creates visitor value that will:
• Grow website conversions and sales
• Drive traffic to your site• Improve sharing of your website content
• Increase the level of engagement of your visitors
