HERE ARE SOME OF THE BEST USES OF SMS MARKETING
Lead acquisition and nurturing. The above cited research also finds that customers wish to opt for marketing SMS for benefits, primarily discounts, gifts, and points. It’s also easier for them than app-bound push notifications and cluttered email inboxes. For marketers, this eagerness can serve to nurture leads and begin customer journeys.
Conversion. Once customers have opted to receive marketing SMS, audiences then expect relevant offers and recommendations. Special offers and other promotional messages can thus help drive conversions and reveal upsell and cross-sell opportunities.
Retention. Finally, with customer retention being as extremely valuable as it is, SMS marketing also fosters loyalty. Audiences value appointment reminders and delivery status updates very highly, and consistency in both inspires trust and boosts retention rates.
In summary, SMS marketing does not have to introduce new funnel processes; it can feasibly augment existing ones. With proper implementation, SMS marketing can improve such processes and help optimize your sales funnel from beginning to end.