More often, newer websites contain larger images, videos, and less content. While it is true that the human eye sees images and color first, it’s very important that your website contains a good balance of images to text.
Images capture the eye and can quickly communicate an idea, product or service better than paragraphs of written descriptions. But without the proper optimization, you’ll be wasting a valuable SEO asset.
To make sure your images make the most impact, here are some things to consider:
• Search engines like Google can’t “see” images so it’s important to add alt-tags - a written description of the image, that is consistent with the rest of the content on the page and the keywords a likely buyer would use to find similar products or services.
• Images that are large and have not been optimized (compressed) will slow the speed at which the site loads on the visiter’s phone, tablet, etc. While this sounds like it’s not a big deal, in reality, it is crippling to an otherwise good website. According to Google’s latest research, the time it takes to load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.
While readers will generally not engage with big blocks of content, interested visitors do want to know the details. If laid out so the human eye can hit the highpoints, people will readily engage with the written content.
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