If you find that the industry jargon used by digital marketers to be a bit confusing, you’re not alone. Whether you’re new to the digital marketing world or working with a seasoned professional, it’s a good idea to know how to talk shop by understanding a few basic terms and definitions.
HERE ARE FIVE ESSENTIAL TERMS YOU NEED TO KNOW.
1. Organic Traffic
The traffic your site gets from unpaid search results. It’s called “organic” because they “found” you without help. A good SEO strategy can boost your organic traffic and proves powerful for long-term growth.
A backlink directs visitors from another site to your page. Getting quality backlinks is a function of search engine optimization and help determine a page’s importance and popularity.
Commonly referred to as CTAs, calls to action can be simple text or a graphic that urges the visitor to do something like click on a link, subscribe to an offering, complete a form or pick up the phone and call.
Keywords are all about SEO. They can be a single word or several that people use to search for a subject or place online. Bloggers and good content writers incorporate them with a focus on being found.
5. Drip Campaign
Sometimes referred to as workflows, drip campaigns are most often a series of emails that are sent to prospects urging them to take different actions, such as scheduling a meeting, consultation, or looking at your promotion or pricing.