5. Interaction

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called 'conversion', and is probably your website's ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interaction should never outweigh the benefits.

6. Information Accessibility

Not all visitors to your website are interested in, or have the time to peruse the entire site. They may need to access only a phone number or address, or just a certain bit of information. For this reason, it's important to place key information in plain sight, in an area that is easily accessible. We've all had the experience of not being able to locate some needed information on a website, and the result is always a frustrated visitor. The experience is annoying at best, and a disgruntled visitor won't stay on your site very long and is unlikely not to return, much less do business with you.

7. Intuitiveness

A great website anticipates what your visitor is thinking and caters directly to their needs, and has elements arranged in a way that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your site is listed, it's important that your website have a landing page that is directly relevant to what they searched for rather than forcing them to filter through all of your information. Remember, the shortest distance between two points is a straight line.

8. Branding

Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.

9. Conversion

Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.

10. Website Refresh

Like store front displays, company vehicles, and business technology, your website needs to be refreshed every several years. The message to the visitor is that your business is growing and thriving. Most people don’t want to do business with companies that appear old and outdated.

The experts at Refresh Marketing are happy to reassess your website and current digital marketing strategies to recommend updates.

Artificial intelligence (AI) is making a big impact on the world of marketing and website content. Some AI tools, like the recently released ChatGPT, are powerful enough to write content for websites on their own, without the need for a human author. AI content generators will make it easier for businesses to find and target their ideal audience, as well as create more accurate and engaging content. AI’s can also help to create blog posts and promotional emails. However, while using an AI to write content can save time and money, it’s still in its infancy.

Artificial intelligence (AI) is making a big impact on the world of marketing and website content. Some AI tools, like the recently released ChatGPT, are powerful enough to write content for websites on their own, without the need for a human author. AI content generators will make it easier for businesses to find and target their ideal audience, as well as create more accurate and engaging content. AI’s can also help to create blog posts and promotional emails. However, while using an AI to write content can save time and money, it’s still in its infancy.

Even in its infancy, it is showing great promise as a marketing tool for generating quality content which can be used on websites, blogs, social media and email marketing among others.

I was introduced to ChatGPT recently by a business owner who was trying to write a job description for a screen printer. After typing in several related questions, he asked ChatGPT for a job description for a screen printer and was astounded at the spot-on description generated by the AI. ChatGPT can use previous conversations to build more accurate responses. Unfortunately, ChatGPT has become so popular that my many attempts to use it have been met with messages that the system is overloaded.

So if you're looking for a marketing tool that can help you generate quality content for blogs, social media posts or email marketing pieces, ChatGPT is definitely a tool worth checking out.

Actionable Marketing Tip Implement Video Marketing

Raise your hand if you watched a quick video on Tik Tok or learned something new on YouTube this week. While indexable content is very important for your website ranking, your visitors are far more likely to watch a video than read content. In 2022, video content accounted for over 80% of internet traffic, making it incredibly effective when it comes to grabbing visitor attention and boosting your ROI.

If you are asking yourself what you would make a video about; just think about the most frequently asked questions you hear from customers or prospects. We are sure you’ll find that you probably have several questions that can be best answered by a short video.

Moving into 2023, video should become an integral part of any business’s digital marketing strategy, helping you reach wider audiences engagingly and cost-effectively. From educational video tutorials to exciting animations and creative video content, there are countless ways that your business can use video to your advantage in 2023.

The content experts at Refresh Marketing can help you create fun and effective videos for your website and social media.