While successful digital marketing requires a comprehensive strategy, these days the use of video is a crucial component of it. Why? It’s versatile and engaging. It’s informing and educating—and it’s easy to share across multiple platforms. If you’re asking yourself if video is right for your company, we offer four very compelling reasons to include video in your content to stay competitive.
Videos help educate potential buyers
Whether they opt into a newsletter or sign up for some promo codes, your customers are willingly giving you their email as a way to say “Hey, I’d like some more information.” A study done by Marketing Sherpa found that 91% of consumers like to receive promotional emails from companies and brands they support. People are attached to platforms and services that provide them with the information they deem valuable. In their quest to stay informed, the average person checks their personal email 3 times per day!
Marketing is all about metrics
With a powerful title, the right keywords and a solid meta description, search engines will love your video. Since Google looks at both text and other types of media on your website, the mixture tells their algorithm that your pages are varied as well as informative. Remember, the quality of your content and its relevance to search terms can significantly increase your SEO efforts.
Videos generate traffic
The more you’re able to engage visitors, the longer they stay on your site. Think about it. If people get to your site only to leave after a few seconds, that means your content is not very good. Because people are more likely to watch a video than they are to read text, they’re ideal for educating visitors about your product, providing tutorials, featuring customer testimonials. All told, videos get more eyes on your site and help boost your rankings.
Videos influence purchases
It’s one thing to get someone to your website, but once you have their attention, how do you get them to convert? Did you know that shoppers are twice as likely to make a purchase after viewing a product video then they would be without? A powerful, meaningful and convincing video message will definitely help potential buyers to make a purchasing decision.
Contact us if you would like to learn more about how to use your videos and images as an effective marketing tool.