WHAT ARE BACKLINKS, EXACTLY? AND WHY ARE THEY SUCH AN IMPORTANT RANKING FACTOR?
A backlink or inbound link is a link from a page on the web to a page on your website. Each link from some other website to your content is a vote of confidence for the quality of your content. In other words, if you have good quality content on your website, others will want to reference it via a link. So, the link alerts the search engines that you have good quality content.
It’s important to remember that the job of the search engines is to serve up the best quality information in response to a search. If the search engine serves poor content, the searcher may switch search engines. Think about your last online search. When you type or voice search a subject, chances are you are looking for the lasted, most authoritative response. Old, outdated, or factually incorrect information is annoying at best.
The search engines use a number of factors to weigh the quality of information on your website. Backlinks are a great objective barometer, but not all backlinks are created equal. The more authoritative the inbound link, the more beneficial it is to your site. So, it’s best to stay away from link farms and services that create inbound links from poor quality directories and websites. These will damage your rankings and are difficult to remove. There are several tools like Ahrefs, Moz, SEMRush, etc. that can help you identify bad links.
Here are the top five benefits to backlinks:
Backlinks improve your ranking in search engine results pages (SERPs).
Backlinks help Google find your new pages.
Backlinks boost your credibility.
Backlinks deliver referral traffic.
Backlinks boost the ROI of your SEO.