In the digital world, content is a mixture of the written, graphical, video, and audio information that is presented on your site and delivered to the world. Specifically, content is the packaging on your website that presents your audience with information.
High quality website content has the potential to yield tremendous results for a very affordable investment. This content includes the copy on website pages, product and service descriptions, company information pages, videos, photos and blog posts. Although “quality” is a fairly subjective term, a few basic criteria will identify your content as “quality.”
Focus your content on what makes your products, services, company and website unique and valuable. Provide your users with the content they want, need and expect. Gain credibility by using original and valid research and by citing your sources. Proofread for typos, grammar mistakes and misspellings. Avoid tricks designed solely to improve search engine rankings The content you publish may vary by topic or type but the ultimate goal of that content is to promote brand awareness, brand loyalty, and visitor engagement. Producing high quality content for your small business website will produce strong results, both short term and long term.