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What are backlinks, exactly? And why are they such an important ranking factor?

What are backlinks, exactly? And why are they such an important ranking factor?

A backlink or inbound link is a link from a page on the web to a page on your website. Each link from some other website to your content is a vote of confidence for the quality of your content.

Google’s Plan to Protect Online Privacy

Google’s Plan to Protect Online Privacy

Third-party cookies (as opposed to HTTP and 1st. party cookies) have been in use for over 25 years to help advertisers (this includes many small businesses who advertise locally) target their advertising and learn more about what customers are doing on the web.

How Voice Searches Impact your Search Engine Optimization

How Voice Searches Impact your Search Engine Optimization

Approximately seven out of ten consumers (71 percent) prefer to use voice searches to conduct a query over the traditional method of typing (PricewaterhouseCoopers, 2018)

Action Tip for a New Marketing Campaign

Action Tip for a New Marketing Campaign

Marketing requires some creative thinking. But it’s difficult for business owners and managers, without internal marketing support, to generate marketing ideas, let alone, develop the action plans necessary to see them through.

SMS (Text) Marketing Trends for Small Business

SMS (Text) Marketing Trends for Small Business

SMS marketing is an extremely cost-efficient and effective marketing channel. And the only channel to exceed the ROI of email marketing.

Six Steps to Small Business Branding

Six Steps to Small Business Branding

Everyone has heard of Coca Cola, T-Mobile, Yetti and hundreds of other well-branded large businesses.


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