Messaging and target audience strategy, web design and development, content development
Background & Needs
The owners wanted to showcase their central Missouri B&B as a “standout” in the area where people come to relax, shop, dine, visit wineries and enjoy the famous Katy Trail. While many B&Bs are old and charming, the Amber House is newer, but designed and built to reflect classic Victorian beauty. Our challenge was to make the site visually appealing with videos, photo galleries, area attractions and, of course, the owner’s commitment to superior guest services. With the ability to book suites and services online, the site also offers sales of gift certificates and enhanced packages.