BUSINESS CATEGORY | Dustless Air offers a vast array of HVAC air filters as well as the ability to custom make filters for unique systems. They are a marketplace leader in their ability to offer online sales to residential customers and job site delivery for commercial accounts.
Messaging and target audience strategy, web design and development, content development, ecommerce. Additional services included helping strategize and implement online sales for both residential and commercial HVAC air filters. To bring on more commercial clients, Refresh Marketing developed a fully-executible online business credit application to speed up commercial account set-up.
BACKGROUND & NEEDS
Despite being known for their vast selection of air filters, Dustless had no real presence online. They wanted Refresh Marketing to help boost their profile and add services to the residential market with online purchasing. While HVAC contractors, government and commercial customers are still a large segment for Dustless, using their websites’ ecommerce to sell and ship air filters directly to residents has proven quite successful. The company now operates in San Antonio as well as Houston.