RETAIL     |    MacTLC (Mac Tender Loving Care) provides sales and service for Apple computers and products in San Antonio and South Texas. One of MacTLC’s claims to fame is that before Apple Stores existed, there was MacTLC! The company was originally part of the Apple Consultants Network (ACN), then was designated an Apple Authorized Sales and Service store. Currently, MacTLC is designated as an “Apple Premier Partner & Premium Service Provider” store.

MacTLC

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Work Performed

Messaging and target audience strategy, web design and development, content development, customer relations.

Background & Needs

Relying heavily on the Macintosh computer repair business, San Antonio-based MacTLC asked us to redesign their website from the ground up to capture as much service business as possible. Refresh Marketing helped them develop an online ticketing feature that lets customers enter their product issue prior to bringing the equipment in. Along with increased efficiency and customer satisfaction, MacTLC reports that its repair business increased by 49% within the first year of launching the new site.